London Serendipity

Tiny Seahorse Charms Londontown

Was it coincidence or serendipity? After some recent stops and starts, we finally decided on a date (it was November 2011) to go ahead with our infant Sargasso enterprise. That very week on the BBC news page, a tiny article flashed across my screen. . . about a tiny seahorse.

Consider it an ecological triumph or a herald of good fortune for our enterprise: a rare baby seahorse was found living in the Thames River. Scientists believe that this is the beginning of a resurgence of the species as the discovery of the infant seahorse suggests that the presence of a colony. And that they’ve taken up residence far upstream near Greenwich signals good ecological news for the weary old Thames.

I, a sometimes-believer in signs and of natural omens, was thrilled. Naturally.

We adopted our signature seahorse, with its sinuous and charming curves, as an icon of the natural and the marvellous.


Sargasso Trading Company design and branding by Ben Goodman Creative.


By kateemo

I'm an expat, though I'm not sure of where or what at any given time. I'm currently living in London. I moved here in June 2008 for love (and hopefully money) after living for most of my life in the States (the United ones). I was born in Jamaica many years ago, before Dancehall went global.

I'm the heart, hands and brain of Sargasso Trading Company, so I spend my days making beautiful, lovely smelling natural cosmetics.

As a lifelong lover of words, I also enjoy my freelance work as a content specialist.

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